IRIS
Camera + Branding Design
Fall 2019 | 2 Weeks
Collaboration with Joshua Chan
IRIS is a conceptual camera brand aimed at minimizing distractions while maximizing memories.
Mood Board
Images were chosen that conveyed the emotions we wanted our brand and products to evoke.
Brand Values + Personality
Visual Brand Language (VBL) Development
Logo
Proportions
IRIS
Form Icon
Shown is the IRIS form icon, designed to embody the dynamic, versatile, and intentional nature of the brand. While not a fully functional camera, this form icon would help guide the design of future IRIS cameras, ensuring consistent VBL across the product line.
